What's the importance of a smart contract in NFTs?

A few weeks ago we learnt what a smart contract was and the most popular uses of them. In this new post we will focus on how smart contract are used in the contexts of artistic creation and NFTs.

And this is because smart contracts play a crucial role in the creation, management, and transfer of Non-Fungible Tokens (NFTs).

1. Creation and Minting

  • Definition of NFTs: Smart contracts define the properties of an NFT, such as its name, symbol, and unique attributes (metadata).
  • Minting Process: When a new NFT is created, a smart contract mints (generates) the token on the blockchain. This process involves assigning a unique identifier to the NFT and recording it on the blockchain.

2. Ownership and Provenance

  • Ownership Records: Smart contracts maintain a transparent and immutable record of ownership. Each time an NFT is transferred, the smart contract updates the ownership record on the blockchain.
  • Provenance: The history of an NFT, including its creation and all subsequent transfers, is stored on the blockchain. This ensures the authenticity and provenance of the NFT, which is crucial for valuing digital art and collectibles.

3. Transfers and Sales

  • Automated Transfers: Smart contracts handle the transfer of NFTs between parties. When a sale is completed, the smart contract automatically transfers ownership to the buyer and updates the blockchain.
  • Marketplaces: NFT marketplaces use smart contracts to facilitate buying, selling, and auctioning NFTs. The contracts ensure that transactions are executed according to predefined rules without the need for intermediaries.

4. Royalties and Revenue Sharing

  • Built-in Royalties: Creators can embed royalty terms into the smart contract of an NFT. Each time the NFT is resold, a percentage of the sale price is automatically transferred to the creator.
  • Revenue Sharing: Smart contracts can also be programmed to distribute revenue among multiple stakeholders, ensuring that all parties involved in the creation of an NFT are fairly compensated.

5. Interoperability and Standards

  • ERC-721 and ERC-1155 Standards: Most NFTs are created using standard smart contracts like ERC-721 and ERC-1155 on the Ethereum blockchain. These standards ensure interoperability, allowing NFTs to be easily transferred and traded across different platforms and marketplaces.
    • ERC-721: Defines a single, unique token (non-fungible).
    • ERC-1155: Allows for a combination of fungible and non-fungible tokens in a single contract, providing more flexibility.

6. Functionality and Interaction

  • Programmable Utility: Smart contracts can endow NFTs with additional functionality, such as access to exclusive content, participation in games, or membership benefits.
  • Interaction with dApps: NFTs can interact with decentralized applications (dApps) through smart contracts, enabling complex use cases like in-game assets, virtual real estate, and more.

7. Security and Trust

  • Immutable Contracts: Once deployed, smart contracts cannot be altered. This immutability ensures that the terms of an NFT, including ownership and royalties, are secure and tamper-proof.
  • Trustless Transactions: Smart contracts enable trustless transactions, meaning parties can engage in transactions without needing to trust each other or a central authority. The contract enforces the terms automatically.

In conclusion, smart contracts are fundamental to the functioning of NFTs, providing the underlying framework for creating, owning, transferring, and interacting with these unique digital assets. They ensure transparency, security, and automation in the NFT ecosystem.

What is a Smart Contract?

One of the particularities of the NFT space is the use of smart contracts, even though that their use is not exclusive of this industry. Understanding the concept and their use can be very helpful for artists that want to create content and art inside the space.

So, in the context of cryptocurrencies and blockchain technology, a smart contract is a self-executing contract with the terms of the agreement directly written into code. These contracts automatically execute and enforce the terms of an agreement based on predefined rules and conditions, without the need for intermediaries.

Some of the key aspects of smart contracts are:

  1. Code-Based Agreements: The terms and conditions of a smart contract are written in programming code, which is then deployed onto a blockchain. This code contains the logic that dictates how the contract should function.
  2. Automation: Once the predefined conditions specified in the smart contract's code are met, the contract automatically executes the agreed-upon actions. This automation reduces the need for human intervention and minimizes the risk of errors.
  3. Trust and Transparency: Since smart contracts are deployed on a blockchain, they inherit the blockchain’s properties of transparency and immutability. All participants can see the contract’s code and its execution, ensuring trust and accountability.
  4. Decentralization: Smart contracts operate on decentralized blockchain networks, meaning they are not controlled by any single entity. This decentralization enhances security and reduces the risk of manipulation or censorship.
  5. Security: While smart contracts offer many advantages, they are also susceptible to bugs and vulnerabilities in their code. Ensuring the security of smart contracts through thorough testing and auditing is crucial to prevent exploits and attacks.
  6. Interoperability: Some blockchains are designed to work with other blockchains, allowing smart contracts to interact across different networks, thereby enhancing their functionality and reach.

In these sense, there are several use cases that can be found using smart contracts in a daily basis. The first clear example is a financial transaction. A smart contract can automate payments, loans, and other financial agreements. Another common use is token issuance or token distributions that often use smart contracts to precisely manage the issuance and distribution of new tokens. In this same line we can find that many blockchain-based applications, particularly on platforms like Ethereum, the use smart contracts is frecuent to handle their core functionalities. And last but not least, its is very useful in supply chain management. This is because smart contracts can track goods through a supply chain, automatically triggering actions like payments or transfers of ownership when certain conditions are met.

So, to conclude, smart contracts are a powerful tool within the blockchain ecosystem, enabling the creation of decentralized and automated agreements that are secure, transparent, and efficient.

What is a wallet?

The metaverse and the blockchain space has brought a whole new dimension to the Internet. This new begining of the online world has created new opportunities for many sectors like the creative economy. New opportunities but also new threats, so one of the first things an artist starting in this space should do is get familiar with the new concepts and terminology and understand them. One of those first concepts to be learnt is a wallet because it will be of vital importance to maintain the security over the NFTs they create.

What is a wallet?

A "wallet" is a digital tool or software that allows individuals to store, manage and interact with their cryptocurrencies or NFTs. It serves a similar purpose to a physical wallet for traditional currency but is used to store digital assets. So this way, the main purpose of a wallet is storage, to keep and control your digital assets on the blockchain through cryptographic keys (private and public keys) needed to access and control it. Another important function is security because they are used to protect your cryptocurrency holdings by requiring authentication to access the keys. The third function that we can apply to wallets is transaction management because they allow you to send and receive cryptocurrencies. You can use your wallet's interface to create and sign transactions. And the last one could be balance inquiry because you can check your cryptocurrency balance within your wallet to see how much of a particular cryptocurrency you own.

Types of Wallets

Even though most of the wallets are used in a similar way and have the same functionalities in the market you can find several types.

  1. Software Wallets (Hot):
    • Online Wallets: These are cloud-based wallets that you can access through a web browser. They are convenient but may be less secure.
    • Mobile Wallets: These are apps that you can install on your smartphone. They are user-friendly and portable.
    • Desktop Wallets: These are software applications that you can download and install on your computer. They provide control but are less portable.
    • Browser Extension Wallets: These are browser add-ons that offer easy access to blockchain services.
  2. Hardware Wallets (Cold):
    • These are physical devices specifically designed for securely storing cryptocurrency keys offline. They are often considered one of the most secure options.
  3. Multisignature Wallets:
    • These require multiple private keys to authorize a transaction, providing added security and control.

Choosing the right wallet depends on your needs and priorities. If you're actively trading or using cryptocurrencies, you might prefer a software wallet for convenience. However, if you're holding a significant amount of cryptocurrency for the long term, a hardware wallet is often recommended for its security benefits. It's important to thoroughly research and select a reputable wallet, as the security of your digital assets depends on it.

Can music be turned into an NFT?

Music is an art form and cultural activity that involves organizing sounds in a structured and meaningful way. It is created by combining various elements such as melody, harmony, rhythm, and timbre to evoke emotions, convey ideas, and communicate messages. Music is present in virtually all cultures and societies around the world, playing a significant role in human expression and communication.

As an artistic expression, music can indeed be turned into an NFT (Non-Fungible Token). NFTs have expanded beyond visual art to encompass various forms of digital content, including music. Musicians and artists can tokenize their music using NFTs, allowing them to sell and distribute their work in a unique and digitally verifiable way.

Here's how music can be turned into an NFT:

  1. Creation of the NFT: The process starts by creating a digital representation of the music, typically in the form of a digital audio file. This audio file is then associated with a unique NFT on a blockchain platform, which validates its authenticity, ownership, and provenance.
  2. Metadata and Information: Along with the audio file, metadata and information about the piece of music can be included in the NFT, such as the artist's name, album title, release date, and any other relevant descriptions.
  3. Listing on NFT Marketplaces: After minting the NFT, the artist can list it on NFT marketplaces that support music, that allow users to discover, bid on, or purchase the music NFTs.
  4. Royalties and Secondary Sales: Similar to other NFTs, music NFTs can incorporate royalty mechanisms. This means that whenever the NFT is resold in the secondary market, the original artist or creator can receive a percentage of the sale, ensuring ongoing compensation for their work.
  5. Licensing and Usage Rights: Artists can define the terms of usage rights for their music NFTs. They can choose to offer different tiers of ownership, each with varying levels of usage rights. For example, one tier might allow private listening, while another might grant public performance rights.
  6. Collector Benefits: Buyers of music NFTs can enjoy unique benefits, such as exclusive access to the music, the ability to resell the NFT, and a verifiable digital connection to the artist's work.

Music NFTs have gained popularity as a way for musicians to directly engage with their fans, offer unique digital collectibles, and monetize their creative output. They also enable fans to become more connected to the music and the artist.

What is an NFT marketplace?

An NFT marketplace is an online platform where Non-Fungible Tokens (NFTs) are bought, sold, and traded. NFTs represent unique digital or physical assets, often related to art, music, videos, virtual items, collectibles, and more. Unlike fungible tokens like cryptocurrencies, each NFT has distinct properties and cannot be exchanged on a one-to-one basis with another NFT.

The main features of NFT marketplaces are:

  1. Listing and Discovery: Creators and sellers can list their NFTs on the marketplace, providing details about the asset, its provenance, and any associated metadata. Buyers can explore the marketplace to discover and browse a wide range of NFTs.
  2. Bidding and Auctions: Some NFT marketplaces facilitate auctions, where potential buyers can place bids on NFTs. Auctions can increase excitement and competition for valuable or highly sought-after digital assets.
  3. Fixed Price Sales: NFTs can also be listed with a fixed price, allowing buyers to purchase the NFT instantly at the listed price.
  4. Royalties and Secondary Sales: Many NFT marketplaces include a royalty mechanism, which ensures that creators receive a percentage of the sale whenever the NFT is resold on the secondary market.
  5. Wallet Integration: Users typically connect their cryptocurrency wallets to NFT marketplaces to facilitate transactions. This integration enables secure buying, selling, and transferring of NFTs.
  6. Curation and Categories: NFT marketplaces often categorize NFTs by type, genre, or theme to help users discover assets of interest. Curated collections and featured artists may also be highlighted to promote specific NFTs.
  7. Verification and Authenticity: NFT marketplaces use blockchain technology to verify the authenticity of NFTs and track their ownership history. This ensures that buyers are purchasing genuine and unique digital assets.

Marketplaces have gained significant attention as they provide a platform for creators and collectors to engage in a new form of digital ownership and commerce. Nevertheless as the rest of Web3 technolgy is evolving so are marketplaces. The reality is that NFT marketplaces have revolutionized the way digital assets are bought, sold, and valued, creating opportunities for creators to monetize their work in unique and innovative ways. Such as DAFNE+, that looks to increase the legal transparency for creators and artists, offering new forms of royalty distribution and allowing to keep track of the secondary market. 

What is the creator economy?

The creator economy refers to a digital ecosystem that empowers individuals to monetize their creative skills, talents and content, directly, without the need for traditional intermediaries. It is driven by the rise of digital platforms and technologies that enable content creators to build and engage with their audience, monetize their work, and establish their personal brand. In this new kind of economy, individuals have the opportunity to become creators, influencers, or entrepreneurs by leveraging their expertise in various fields such as video production, photography, writing, podcasting, music, art, and more. They can produce content, share it online, and develop a loyal community around their work.

Key elements of the creator economy

  • Digital Content Creation: Creators produce content across various platforms, including YouTube, Instagram, TikTok, podcasts, newsletters, and personal websites. Their content may range through various topics, from educational content and entertainment to lifestyle, fashion, gaming, and others.
  • Direct-to-Consumer Relationships: Creators build direct relationships with their audience and fan base through social media and other communication channels. This direct interaction fosters a sense of community and loyalty, enabling creators to better understand their audience's preferences and needs. And this is precisely one of the key points of this new relationship between creator and audience.
  • Monetization Strategies: Creators use a range of monetization strategies to generate revenue from their content and online presence. These strategies include brand sponsorships, merchandise sales, paid subscriptions, crowdfunding, affiliate marketing, and creating premium content for dedicated followers.
  • Platforms and Creator Tools: Various platforms and creator-centric tools have emerged to support content creators in managing their businesses. These tools include analytics platforms, membership and subscription management services, content creation and editing tools, and crowdfunding platforms.
  • Entrepreneurial Mindset: Creators in the creator economy often adopt an entrepreneurial mindset, treating their online presence as a business. They take on various roles, including content production, marketing, community management, and financial management.
  • Emphasis on Authenticity and Transparency: Authenticity and transparency are highly valued in the creator economy. Creators build trust with their audience by being genuine, open about their processes, and staying true to their values and interests.

The creator economy has also given rise to a new breed of platforms and services that cater to the needs of content creators, providing them with tools and resources to grow their businesses. As the creator economy continues to evolve, it is reshaping the traditional media landscape and challenging traditional notions of work and employment.

Embracing NFTs

In this sense, the creator economy has started to embrace the use of Non-Fungible Tokens (NFTs) as a way to further monetize and engage with their audience. One of the main reasons for this is that the creative sector is enabled by advancements in technology and the widespread accessibility of the internet.

NFTs are unique digital collectibles, so this means that creators can mint and sell their artwork, music, videos, or virtual goods in this form. These NFTs can be bought, sold, and traded on blockchain marketplaces, providing creators with a new revenue stream and giving fans a chance to own exclusive digital items.

As traditional collectibles, NFTs allow creators to offer limited edition content or experiences to their most dedicated fans. By creating scarcity through NFTs, creators can sell limited copies of their work, granting buyers access to exclusive content, behind-the-scenes experiences, or virtual interactions.

Another benefit that NFTs bring to the table is the possibility of earning royalties and secondary sales of their digital assets. Whenever an NFT is resold on a marketplace, the creator can receive a percentage of the sale value, ensuring ongoing revenue as the value of their creations appreciates.

After this advantages there is another one related to the building of a community. NFTs enable the possibility to grant access to exclusive communities, events, or memberships. Creators can create NFT-based memberships that offer perks like early access to content, private chats, or special rewards for token holders, strengthening the connection between the creator and their most dedicated supporters.

If this wasn't enough NFTs enable collaborative creations and shared ownership. Multiple creators can come together to collaborate on an NFT project, with each participant contributing their unique talents. This shared ownership model can strengthen partnerships and allow for shared revenue distribution.

Besides this multiple advantajes, the use of NFTs in the creator economy has also generated some concerns discussions around environmental impact, copyright infringement, and the long-term value of digital assets are only some of them.

Nevertheless, as the space evolves, creators and platforms are exploring ways to address these issues and ensure responsible and sustainable integration of NFTs in the creator economy.

What can DAOs offer to creatives?

A new way of governance is brewing thanks to blockchain technology. Since the 20th century companies have been funded and organised in serveral ways but most of them develop through a centralized model. However this tendency might come to and end with the rise of DAOs.

What does DAO mean?

DAO stands for Decentralized Autonomous Organization. It is a type of organization run by rules encoded as computer programs called smart contracts and executed on blockchain technology, instead of being run by a centralized authority or management team.

This means that a DAO is not controlled by one single person or group of people, it is managed by a network of participants. Normally, these people are part of the community that supports the organization.

Also, DAOs are typically created for a specific purpose or mission, and anyone can participate in the organization by purchasing tokens or shares that give them a stake in the organization and a say in how it is run. However, members can also be involved by collaborating with their time executing several tasks. 

As DAOs activity is transparent, it is considered to be a more democratic and fair way to organize, as decision-making power is distributed among all participants rather than being concentrated in the hands of a few.

Additionally, DAOs can provide more efficient and cost-effective ways to manage certain tasks, such as fundraising, decision-making, and resource allocation. However, DAOs also bring some challenges to the table. Is for this same reason, when participants are way too numerous the difficulty of enforcing rules and resolving disputes increases, not to mention the risk of hacking or other security breaches.

What is it for artists and other content creators?

This way of governing organizations can help artists articulate their own community of supporters in a fruitful and fair manner. Also it can help them develop all those activities that they are not very keen at with the help pf their community members. This is for two main reasons. In the one hand they could stablish a more truthfull and direct way to communicate with their audience and make them part of the decision process. In the other hand, fans could also become supporters and members of the crew.

While the full potential of DAOs is still being explored and their use cases and limitations are yet to be discovered, also legal issues rise. So, the execution of this new and emerging way to govern organizations, will need to be studied carefully in the following years. 

How Is AI Changing The Creative World?

The creative industry is living challenging times. One of the reasons for this assumption is that technology is taking over many aspects of the creative proccess. Computers for example are learning how to produce digital art using Artificial Intelligence (AI).

So, what is clear is that AI is having a transformative impact on the creative world across various domains such as the following.

Content Generation

Generative AI models can analyze vast amounts of existing data to create new pieces of art, compose music, or even write stories. This has opened up new possibilities for creativity and has sparked collaborations between human creators and AI, so a lot of content is being created in a very little amount of time.

Personalized Experiences And Data-driven Insights

AI enables personalized experiences for consumers in various creative industries. For example, streaming platforms like Netflix and Spotify leverage AI algorithms to recommend personalized content based on users' preferences and viewing/listening history. This enhances user engagement and provides tailored experiences.

AI can analyze vast amounts of data and extract valuable insights. In the creative world, this can be used to understand audience preferences, trends, and patterns. It helps creators make informed decisions about their work, target their audience effectively, and optimize their creative processes.

Virtual Reality (VR) And Augmented Reality (AR)

AI plays a significant role in VR and AR technologies, enhancing immersive experiences. This is because AI algorithms enable realistic simulations, object recognition, and tracking, improving the visual and interactive elements of virtual and augmented environments.

Automation, Efficiency And Enhanced Collaboration

AI automation tools can streamline creative processes, saving time and effort to creators. Tasks such as image or video editing, sound design, or even writing can be automated. This can allow creators to focus on higher-level tasks and foster productivity.

AI-powered collaboration tools facilitate creative teamwork. These tools enable real-time collaboration, version control, and assistance in tasks like brainstorming for example. They provide platforms for remote collaboration, connecting creators from different locations and fostering interdisciplinary collaborations.

Copyright Protection and Content Management

AI is used to protect intellectual property rights by monitoring and identifying copyright infringement. AI algorithms can scan digital content, comparing it with databases of copyrighted works, and identify potential violations. This helps to enforce copyright laws and protect the rights of creators.

Improving Accessibility

AI technologies are being leveraged to improve accessibility in the creative world. For example, AI-powered captioning and transcription tools can make content accessible to individuals with hearing impairments. AI also aids in making visual content more accessible through image recognition, alt-text generation, and adaptive interfaces.

However, it is important to note that while AI brings numerous opportunities, it also raises ethical considerations and challenges. Ensuring responsible and ethical AI use in the creative world requires careful attention to issues like bias, transparency, and human-AI collaboration.

In general, we can assume that AI is reshaping the creative world by helping to enable new forms of expression and empowering creators, but also enhancing audience engagement.

Can NFTs be useful for the creative industry?

Non-fungible tokens (NFTs) are a quite new innovation in the world of blockchain technology, but they have quickly gained popularity in the creative industry as a way to authenticate and monetize digital art and other creative works. So now, we will explore the ways in which NFTs could be useful for this industry and the benefits they offer to artists, musicians, and other creators.

What is an NFT?

In this rapidly changing context it is important to understand what NFTs are. An NFT is a digital asset that is unique and is often used to represent digital art, music, video, and other creative works. Each one of them contains a unique code that is stored on a blockchain, which verifies the authenticity and ownership of the asset.  This makes it possible for artists and other creators to sell their work as one-of-a-kind pieces, rather than as digital copies that can be easily duplicated and distributed without permission.

What benefits could NFTs bring to artists?

One of the primary benefits of NFTs to the creative industry is that they allow creators to monetize their work in a new way. Traditionally, digital art and other creative works have been difficult to monetize because they are so easily copied and distributed. This has made it hard for artists, musicians, and other creators to earn a living from their work. However, by using NFTs to create unique pieces, creators can sell their work in a way that is similar to selling physical art. This creates a new revenue stream for creators and helps to address the challenge of monetizing digital content.

In addition to this, NFTs also offer a way for creators to establish their ownership and control over their work. Because each NFT is unique and verifiable on the blockchain, it is clear who owns a particular piece of art or creative work. This helps to prevent unauthorized copying and distribution of creative works, and ensures that artists and other creators are properly credited for their work.

Another benefit of NFTs to the creative industry is that they can be used to generate new forms of art and creative expression. Because NFTs allow creators to experiment with new forms and styles of art that would be difficult or impossible to replicate in traditional mediums. This opens up new possibilities for creativity and expression, and could lead to the development of entirely new art forms.

NFTs also offer a new way for artists and other creators to connect with their audiences and create a community that supports their work. Because each NFT is unique, it creates a sense of exclusivity and scarcity that can be appealing to collectors and fans. This can help creators build a community around their work and engage with their audience in new ways. Additionally, because NFTs are stored on a blockchain, they can be easily traded and sold among collectors, creating a secondary market for creators to earn additional revenue from their work.

Finally, NFTs offer a way for creators to protect their work and ensure that they are properly credited and compensated for their contributions to the creative industry. By using blockchain technology to verify ownership and authenticity, NFTs help to create a more fair and transparent system for creators to sell their work and earn a living.

To conclude, NFTs have the potential to be a game-changer for the creative industry. By providing a new way to monetize and protect digital art and other creative works, NFTs offer a range of benefits to artists, musicians, and other creators. As the technology continues to evolve and become more widely adopted, we can expect to see even more innovative uses of NFTs in the creative industry in the following years.

Basics of blockchain technology and its applications in the creative industry


Blockchain technology is a rapidly developing field that has the potential to change the way we interact with each other and manage assets. It has applications in a wide range of industries, including finance, healthcare, and the creative industry. In this blog post, we will take a closer look at what blockchain technology is, how it works, and how it can be used in the creative industry.

What is blockchain technology?

At its core, blockchain technology is a digital ledger that records transactions and tracks ownership of assets. The transactions are grouped together in blocks and each block is linked to the previous one, creating a chain of blocks (hence the name "blockchain"). The ledger is maintained by a decentralized network of computers, and is protected by cryptography, which makes it difficult for anyone to alter or manipulate the data.

One of the key advantages of blockchain technology is that it is a decentralized system. This means that there is no single central authority or point of control, but instead, the network is maintained by multiple participants. This makes it resistant to hacking and tampering, as there is no single point of vulnerability that an attacker can exploit.

Another important feature of blockchain technology is its transparency. Every transaction that takes place on the network is recorded and visible to everyone on the network. This makes it possible for anyone to verify the ownership and history of an asset, reducing the risk of fraud and counterfeiting.

Applications of blockchain technology in the creative industry:

One of the most exciting applications of blockchain technology in the creative industry is through the use of Non-Fungible Tokens (NFTs). NFTs are unique digital assets that can be used to represent ownership of a piece of creative content, such as a piece of artwork or a music composition. By using blockchain technology, the ownership and provenance of the NFT can be easily verified and tracked, providing a new way for creators to monetize their work and for collectors to invest in unique pieces.

The traditional creative industry has faced several challenges with regards to ownership, copyright, and monetization of creative content. For example, it can be difficult for creators to prove that they are the rightful owners of their work and to receive proper compensation for their efforts. Similarly, it can be challenging for collectors to verify the authenticity of the pieces they are investing in.

By using NFTs, these challenges can be addressed and overcome. NFTs provide a way for creators to prove ownership and receive compensation for their work, and for collectors to invest in unique and authentic pieces. Additionally, NFTs can provide a new revenue stream for creators, who can sell their NFTs on various online marketplaces or through their own websites.


In conclusion, blockchain technology has the potential to change the way we interact with each other and manage assets in a number of industries, including the creative industry. It is a decentralized, secure, and transparent system that provides a new way of recording and tracking transactions. With a better understanding of blockchain technology and its applications, such as NFTs, the creative industry can benefit from new opportunities and revenue streams for creators and collectors alike.

In summary, blockchain technology and NFTs provide a new and exciting way for the creative industry to overcome traditional challenges with regards to ownership, copyright, and monetization. By using blockchain technology, creators can prove ownership, receive proper compensation for their work, and offer unique pieces for investment. With the potential for further development and growth, it will be interesting to see how blockchain technology continues to impact the creative industry in the years to come.